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Essay / Research Paper Abstract
This 3 page paper examines an advertisement in the Asbury Park Press and provides an analysis of it. The target demographic is explored. No additional sources cited.
Page Count:
3 pages (~225 words per page)
File: RT13_SA618RW.rtf
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Unformatted sample text from the term paper:
those words. This is likely due to the capitalization and the word "brick" that is not often used. Also, the composition of the advertisement that displays a picture of a
boot, with a logo on the right, and a coupon at the bottom, is nicely done. While perhaps not the most attractive ad, for a black and white advertisement, and
considering the other ads placed on this page, it seems to be the most compelling. This ad is for the Keyport Army & Navy Store located on Front Street in
Keyport but it is a joint venture with Red Wing Shoes. Appearing on page A19 of the Press, it is on a page with many other ads and not in
the midst of copy for example. Although it is an ad for this store, the featured product is actually a motorcycle boot. The copy reads: "BUILT LIKE A BRICK ROADHOUSE.
Fine top-grain leathers. Durable welt construction. For premium comfort on and off the road, get genuine Red Wing Motorcycle Boots. Built to fit. Built to last. Redwingshoes.com 1-800-REDWING" ("Built Like
a Brick Roadhouse," 2006, p. A19). Then the RedWing Shoes logo is placed to the right. Underneath is a coupon for a free kickstand with purchase. It only says
Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Wing and Keyport Army & Navy Store. Its featured product is really
what the advertisement is about and not the store in general. Also, anyone reading the ad can go to the website or visit another store that sells the product. The
ad is more about the product, but also provides advertising for the Keyport Army and Navy store. Some people might be attracted to the ad and reason that if this
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