Here is the synopsis of our sample research paper on Recent Success Of The Atkins Diet: Communication And Science/Research-Related Causes. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
11 pages in length. The issue of weight loss is one that has all but consumed the minds – and bodies – of contemporary society to the point where people spend millions of dollars every year trying to shed unwanted pounds. That Americans are some of the heaviest people in the world speaks to this intense response toward weight loss, a quest for many that has found its mainstay in the ever-popular Atkins program. The success of this high protein, low carbohydrate diet is, indeed, founded in the validity of scientific research, however, it is also based in great part upon the tremendous word-of-mouth influence passed on by those who have realized tremendous personal success on the program. From celebrity endorsements to common man testimonials, eating the low-carb way has truly become one of the most powerful phenomenons of the twenty-first century and is anticipated to generate a total of thirty billion dollars in 2004 alone. Bibliography lists 15 sources.
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11 pages (~225 words per page)
File: LM1_TLCAtkinsD.rtf
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Unformatted sample text from the term paper:
millions of dollars every year trying to shed unwanted pounds. That Americans are some of the heaviest people in the world speaks to this intense response toward weight loss,
a quest for many that has found its mainstay in the ever-popular Atkins program. The success of this high protein, low carbohydrate diet is, indeed, founded in the validity
of scientific research, however, it is also based in great part upon the tremendous word-of-mouth influence passed on by those who have realized tremendous personal success on the program.
From celebrity endorsements to common man testimonials, eating the low-carb way has truly become one of the most powerful phenomenons of the twenty-first century (White, 2004) and is anticipated to
generate a total of thirty billion dollars in 2004 alone (Anonymous, 2004). II. THE ART OF PERSUASION Marketing a weight loss program is no different than selling any other
product: The primary objective is to reach the target consumer and persuade him or her to purchase the item. Being that a preponderance of the population currently grapples with
varying levels of extra pounds, zeroing in on its target market is a relatively easy goal to achieve for Atkins promoters. "Its effect can be seen almost everywhere.
Atkins has influenced the commodities market, advertising, marketing and even changed the way some people look at food. Low calories and low fat are out. Low carbohydrates are
in" (Piatek, 2004, p. ITEM04033030). From the beginnings of Industrialism, through the modernistic era up until the self-seeking decades at centurys end,
Susan Strasser - author of Satisfaction Guaranteed : The Making of the American Mass Market - provides the reader with a significantly better realization of just how clever and manipulative
...