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Essay / Research Paper Abstract
This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and chilled as well as food types, patterns and fashions, the motivations of the consumers and the controls over the market. The bibliography cites 8 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEreadym.rtf
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Unformatted sample text from the term paper:
market which requires effective data collection. The company will want to gather a range of data, some of which may only available wither by primary research or with costly market
research company reports, other information may be more freely available. The type of information important will consider the size and accessibility of the market in order to determine not
only if there is a potential in the market but to assess the match between the company and its competences and the way it may fit into that market. The
beginning is to look at the total value of the market and the way this is structured along with the relevant segments. The buyers also need to be examined, with
the different target markets and the characteristics of the markets and the buyers explored and the trends in taste and fashion. Finally the company will need to look at the
structure of the industry; is it a monopoly or oligopoly or is it a fragmented industry and the type of competition if the industry is not monopoly, and the way
that the distribution takes place. Looking at the market it is very large, the ready prepared meal market in the UK was worth ?3.5 billion in 2005 (Bradeley, 2006).
The market can be divided into different segments, the main segment is that of chilled foods which makes up about 50% of the entire ready meal market (Anonymous, 2005), as
well as canned meals, frozen meals as dried meals, the latter of these being the smallest market share. The way these markets are growing is also divergent, the chilled market
is growing the most rapidly, with dried food and frozen food growing at the slowest rates (M2 PressWire, 2007). The ready meal market may be seen as a mature
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