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Essay / Research Paper Abstract
A 3 page reaction paper on Better Brainstorming by Mark Landis, Scott I. Jerris and and Mike Braswell. NO additional sources cited.
Page Count:
3 pages (~225 words per page)
File: JR7_RAbbmg.rtf
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Unformatted sample text from the term paper:
necessity, of brainstorming in the field of auditing. The following paper offers a summary and reaction to the article. Reaction Paper on Better Brainstorming The article begins with
a summary and then diverges into separate sections dealing with the notion and action of brainstorming. In the first section, titled Generating Ideas, it is interesting to note that the
authors point out how two different studies illustrated that more unique ideas are generated when people work alone rather than when they work in a brainstorming unit. But, they also
indicate that "While groups may not be able to generate as many ideas as individuals, brainstorming teams tend to generate a greater number of better ideas than individuals" (Landis; Jerris;
Braswell, 2008). As such one can see that completely disregarding brainstorming sessions is not something that should be done. The next section is titled Evaluating Ideas which begins by
discussing three different areas of trouble such as evaluation and how that can sometimes lead to the cessation of new ideas, keeping new ideas from flowing (Landis; Jerris; Braswell, 2008).
The authors also focus on group shift which involves too many like minded individuals who all simply seem to support the beliefs of one another, which can also lead
to less ideas (Landis; Jerris; Braswell, 2008). And lastly there is the notion of checklists wherein the authors note that "auditors who use checklists tend to believe that a risk
factor on that checklist is less serious than auditors who dont use checklists" (Landis; Jerris; Braswell, 2008). The article moves on to Incorporating Ideas which states that "the auditing
standards place considerable emphasis on the brainstorming session" and "to be most effective, the sessions should occur near the beginning of the audit so the audit plan may be appropriately
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