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Essay / Research Paper Abstract
A 4 page paper discussing several scales intended to measure attitudes and perceptions. Each has benefits depending on the type of measurement being sought, but some have increased potential for introducing researcher bias into the study in which they are used. The purpose here is to discuss the relative merits of the Likert, Thurstone, Semantic Differential and Stapel scales. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSresQualScale.rtf
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Unformatted sample text from the term paper:
research has made impressive strides in the estimation of those previously disdainful of it. Those committed to purely quantitative methods often have rejected qualitative study out of hand in
the past, but it has always been known that there are many situations and disciplines that do not lend themselves to quantitative study at all. Any research focusing on
perceptions, attitude, personal judgment or any other quality dependent on individuals reactions to a specific point must either be qualitative in its design or hold qualitative components that are better
suited to assessing and rating these qualities. Several scales intended to measure such qualities have been designed in the past; each has benefits
depending on the type of measurement being sought. The purpose here is to discuss the relative merits of the Likert, Thurstone, Semantic Differential and Stapel scales. The Likert Scale
Named after Rensis Likert, the Likert scale is the most popular and widely used of all of the attitudinal scaling devices available.
In matters for which researchers undertake a qualitative approach to their research, the Likert scale is one that perennially remains highly useful. It is the scale typified by a
range of response choices placing study participants responses along a continuum of agreement. The Likert scale is that which provides response choices of "Strongly agree," "Agree," "Agree somewhat" and
continuing the categorization of agreement to "Strongly disagree." The reliability of the Likert scale for returning true attitudes and perceptions depends on the
quality of design in the research in which it is used. In years past, researchers would interview study participants and assign their responses to a Likert categorization according to
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