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Essay / Research Paper Abstract
This 4 page paper is based on a case study supplied by the student. Rakuten is a successful Japanese e-retail business operating in a competitive environment. The paper answers a number of questions set by the student looking at which part of the business should expand, whether the company should allocate more resources to international expansion, whether it is possible to expand when competition include Amazon and Yahoo!, the issues of leadership style which made need to be addressed as the company grows and the potential downside of the company's position. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TErakuten.rtf
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Unformatted sample text from the term paper:
other areas have been successful or show a great deal of potential, including the travel and hotel site and financial services. When looking at the businesses which should be expanded
over the next few years the company needs to remain focused on its core competencies and look at areas of related rather than on related diversification. In this reason the
continued expansion of the shopping mall should carry on, and the sale of hotel and travel arrangements should also continue to be expanded. In both cases the company is able
to sell goods that they do not have to physically provide, acting as a porter or intermediary for other suppliers. These are different types of product, but rely on the
existing core competencies and can use the same consumer base. Another area of related diversification has been some of the financial services, expanding the opportunities for credit cards to help
with the purchase of goods could be a very good move to increase long-term profits, a game benefiting from third-party management with a bang supply and credit cards which are
labeled to Rakuten. Should the company allocate more resources to international opportunities? The business has been very successful in its home state, however there are a large
amount of international opportunities. There are also dangers with international opportunities, not only on their cultural differences that than business model which has been utilised that creates a community between
the retailers and relies on a heavily hands-on approach from the management and staff may not be easily translated into international sales. A potential area of growth for the company
is China; there are barriers, but this is also a market which is in the early stages of growth compared to other markets, while not a true promotion strategy, this
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