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Essay / Research Paper Abstract
This 17 page paper considers the way in which research can be designed and then reported. The paper designs research for a charity; The Children's Hospice Association Scotland (CHAS), to look at how awareness of the charity can be increased. The questionnaire is designed, using basic principles of market research, to assess the current awareness level, how effective communication by characters to donors takes place and the motivation that needs to be present to stimulate giving. The paper talks the student through the design of the questionnaire and explains each question and then demonstrates how these results could be presented with the use of fictitious results to the questionnaire already designed. The bibliography cites 20 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TECHAS01.rtf
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Unformatted sample text from the term paper:
cause, and recent research has indicated that in many areas there is a high awareness level, but in Northern Scotland the awareness is low awareness level of only 29%. The
research required is to identify the ways in which this awareness and the subsequent contributions to the charity can be increased. The
way fundraising takes place can vary, but corporate backed fund raising is often more productive than social fund raising (Edles, 1992). There are many examples of this, for example the
sponsoring of walks by the public by Fairy in order to support the Make-a-Wish Foundation (Marketing, 2004). The company supported a national sponsored walk, giving a set amount for each
registered participant ?1 was donated towards the charity (Marketing, 2004). This was a very large event with the company benefiting from the PR and the charity benefiting from direct contribution
from the company. The methods used fir fund raising may vary, often there is fund raising with staff undertaking activities to raise
money, supported by the employer, who may also match the levels raised, as seen with the supermarket chain Tesco and also Wal-Markts subsidiary Asda (Tesco, 2004, Asda, 2004). Other times
the support may be more practical with labour or materials given by both the company and the employee. In all instances there is an existing awareness of the charitys existence
and their need for funds and there is the need for there to be some type of link developed and a relationship created for corporate support in any form to
be ongoing (Burnett, 2002). Where there is not the perception of the need for funds to a charity, or a personal interest
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