Here is the synopsis of our sample research paper on ROYAL DUTCH SHELL AND CHANGE. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 9-page paper discusses Royal Dutch Shell and the need for change management with this organization. Bibliography lists 3 sources.
Page Count:
9 pages (~225 words per page)
File: AS43_MTroyashel.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
years later, in 1999, things were unchanged. The barons (i.e., the managing Directors of its National Companies) were still there. By 2004, the company continued having major problems, which forced
it into action. The question we will try to answer here is whether the "action" in question will bring about real and meaningful
change. The Royal Dutch Shell case is a textbook example of change management - and how not to go about doing it.
Shortly after the first announced reorganization in 1995, the process "ran out of steam," as the case study suggests. This is not surprising. An effort to change, without any true
and real backing (or metrics by which to measure change), not to mention the compliance of all stakeholders, is doomed to failure. This is what happened in 1995, and what
will continue to happen, so long as Royal Dutch Shell continues to talk about change and talk about the need for change, but not make any real and meaningful moves
toward ensuring change can take place for the better. Structure and Corporate Strategy The main problem that Royal Dutch Shell had
in 1995 (and continued to have until 2004) was that there was no true leadership. "Management by consensus" works in small committees of volunteer-oriented organizations. However, in larger, Fortune 500
companies that are listed on stock exchanges, consensus doesnt work. Ultimately, an organization needs a leader that can make the final decision, and make it stick. The "old boys network,"
or "barons" as the national directors were called, were simply not up to the task of guiding their company through the turbulent oil markets of the 1990s and 2000s.
...