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Essay / Research Paper Abstract
This 8-page paper covers the steps to building a successful public relations campaign. Bibliography lists 4 sources.
Page Count:
8 pages (~225 words per page)
File: D0_MTpubrelex.rtf
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Unformatted sample text from the term paper:
relations campaign is a must have. In this paper, the student has been asked to develop a specific campaign for an organization, and to rely on various tools to help
promote the positive aspects of the company. As its not certain what, exactly, is being publicized, what will follow is a general outline and plan that will incorporate the use
of various PR tools. What, exactly, is public relations? Most people consider public relations to involve media, in other words, getting a
company or organizational name in a newspaper or magazine. While its true that media relations is an important part of an overall public relations campaign, its only a small part.
An overall PR campaign must communicate the goals and missions of an organization to the public, or a target audience. This can be done through many ways -- and newspapers
and magazines are just two ways. In this report, well examine how the organization can use corporate newsletters, direct mail, a spokesperson and an open house to execute a successful
public relations campaign. A public relations campaign is successful if it is an ongoing plan to ensure that an organization or corporation presents a strong image to the public.
With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks
As mentioned above, the overall public relations campaign needs to present a strong image of a corporation to its public. But within that overall objective, there
are other goals and objectives along the way. One thing about which experts are emphatic when it comes to PR objectives is
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