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Essay / Research Paper Abstract
This 5-page paper discusses the importance of business ethics and CSR as it pertains to potential racial stereotyping. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTsterraci.rtf
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Unformatted sample text from the term paper:
(Unequal Treatment of Ethnic Minorities in the Justice System, 2009). The research, which focuses on the fact that a higher percentage of ethnic minorities tend to be arrested or
determined guilty, also points out that a persons color, race or ethnicity tends to determine the way in which this person will be treated by society (Unequal Treatment of Ethnic
Minorities in the Justice System, 2009). The research in question focused on the treatment of ethnic minorities in the justice system. Yet
the stereotypes are just as prevalent among business situations as well. Perhaps the largest stereotypes rest in a typical corporate culture, in which the majority of those who run
an organization are older, white and male. Examine any Fortune 500 company, and the chances are pretty good that the CEO isnt African American or Hispanic. There have been exceptions
to this rule, of course - African American executive Robert Holland Jr. took the position of CEO of Ben & Jerrys in the mid-1990s. The decade before, Roberto Goizueta became
Coca-Cola Co.s CEO and chairman of the board. Both Coca-Cola Co. and Ben & Jerrys (before being taken over by Unilever) were companies known for being color-blind. Theyre also
companies known for having decent corporate social responsibility and solid business ethics programs. But corporate social responsibility involves more than placing a person
of color in an executive position. Corporate social responsibility is defined as the impact of a companys actions on society, rather than profits (Carroll and Buchholtz, 2009). CSR, as its
called, tends to emphasize both obligation toward and accountability to stakeholders, with responsiveness focused on action and activity, and corporate social performance focused on outcomes and results (Carroll and Buchholtz,
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