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Essay / Research Paper Abstract
This 6 page paper evaluates communication theory with a focus on Expectancy Violations Theory. Questions are answered and the final portion contains a short essay regarding what would happen if the public owned the media. Bibliography lists 4 sources.
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6 pages (~225 words per page)
File: RT13_SA544com.rtf
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created his theory of proxemics (Brown, 2005). In the book, he argued that human perceptions as it relates to space are derived from a sensory apparatus shared by human beings
but they are "molded and patterned by culture" (Brown, 2005). Hall seemingly has a sense that cultural variables matter. Media of course plays a role as a part of the
culture. For example, in the United States, the media will report on things that will surely gain market share. If a blond little girl goes missing, the media will hang
on to it because the public wants to know what happens. If someone who is unattractive and uninteresting is killed or goes missing, there will be little attention paid to
the story. Yet, by doing so, media shapes culture. Medias role is to report, but it seems that its reporting to an extent alters the perception of people, which is
what Hall was talking about. Media has a profound effect on the society. 2. What is the difference between violation valence and communicator reward valence? Which is more
important? Burgoon (2005) explains that valence is related to how much a person either likes or dislikes a particular thing. Violation valence is related to how much one
either likes or dislikes unexpected behavior (Burgoon, 2005). Communicator reward valence is related to the sum of a communicators personal positive or negative values, in addition to their ability to
either reward or punish the respondent in the future (Burgoon, 2005). For the latter, the respondent would consider reward valence factors in respect to interpersonal communication before an expectancy violation
occurs (Burgoon, 2005). Here, one can see that perhaps communicator reward valance is more useful, but each serves a distinct purpose and it would be hard to say that one
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