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Essay / Research Paper Abstract
This 18 page paper looks at the way that quality management takes place at Motorola. The paper starts by considering the systems which are utilized by Motorola, including 6 Sigma, then looks at the way that quality management is implemented including objective setting, the benefits of implementing quality management and the differences between theory and practice, and then discusses a number of relevant concepts, including Juran’s trilogy, quality tools which are utilized by Motorola and then looks at the way that barriers may have been present and overcome when introducing, and maintaining quality management initiatives. The bibliography cites 12 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEmotqual.rtf
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Unformatted sample text from the term paper:
AND PRACTICE 12 4. IMPLEMENTING QUALITY MANAGEMENT 13 4.1 JURAN TRILOGY 13 4.2 QUALITY TOOLS 14 4.3 BARRIERS TO CHANGE 16 5. OVERCOMING BARRIERS 17 REFERENCES 20 1. Introduction The way any firm provides
goods and services will see a firm make many choices regarding strategy, product mix distribution and other operational aspects. One of quality choice is that of the level of quality
that will be provided. It is often assumed that a higher quality of a product or service will be better for a firm. However, this is not always the case,
there is a need to determine the level of quality that is needed, fro example a firm supplying trash bags for lining rubbish binds only needs sufficient quality for the
bags to do their job, making to a quality level that exceeds the quality needed without adding any additional value. Therefore quality needs to be at the right level without
incurring extra costs, but able to add value. However, where there are insufficient quality levels there is likely to be a direct and an indirect cost. The direct cost can
be seen in the way some products may not meet the correct specifications and need to be abandoned as well as the cost of meeting warranty claims or dealing with
unsatisfied customers, the indirect costs can be damage to the firms reputation and a potential long term loss of sales. Kotler and Keller (2008) argue that the best way
to create loyalty is to not only meet a customers needs or expectations it is to exceed them, therefore, when assessing the level of quality needed it not only the
level needed, it should be considered in terms of what is needed in the competitive environment. These are all issues at Motorola that need to be considered when looking at
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