Here is the synopsis of our sample research paper on Quality Issues at Regina. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper examining the results of allowing poor quality to bankrupt what formerly had been the fourth-largest North American producer of vacuum cleaners. The paper concludes that it likely will be in Philips’ best interests to undertake a marketing campaign acknowledging former problems and proclaiming new ownership of Regina. Philips needs to inform consumers that none of the old management remains in place and that Regina vacuums now are produced in a modern factory with “built in” safeguards against poor quality. Finally, it needs to “put its money where its mouth is,” and offer a highly attractive guarantee of the product. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmgmtRegina.rtf
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Unformatted sample text from the term paper:
was imploding on itself in the late 1980s and seeming not to notice. A leading maker of low-cost vacuum cleaners and the fourth largest vacuum manufacturer in North America,
the company allowed customer perception of its product slip from adequate to unacceptable. As quality declined at a time when the buzzword of all of American manufacturing was that
of pursuing quality, Regina began losing customers hand over fist. Sold twice, last by Electrolux which also could not increase Reginas quality level, the current owner - Philips Electronics
now seeks to save the brand by instituting quality. Problem Definition The visible problem at Regina Company is that the level of quality
it formerly maintained apparently has vaporized, with customer complaints - at the time of merchandise return for refund - reaching as high as 50 percent. It is well known
that not all customers who are unhappy with the product will go so far as to return it; Regina can assume that its quality problems are even worse than they
appear to be. Reginas current problem is two-fold: first, it needs to find a way it can be successful in increasing quality.
Next, it needs to win back the customers its poor quality as cost it. These customers are not only the nameless, faceless consumers who are the end users,
but also include those who actively place orders and create revenue for the company. The list of corporate customers that Regina has lost includes at least Dayton Hudson, K-mart
and Target, all of which have the ability to sell many Regina units. Alternative Solutions Philips has improved the quality of the product
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