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Essay / Research Paper Abstract
Qualitative and quantitative research methods represent two distinctly different ways of approaching research. This 5 page paper provides an overview of these two types of research. Bibliography lists 5 sources.
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5 pages (~225 words per page)
File: MH11_MHquaq23.rtf
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use of statistic data that is collected, while qualitative research designs depend on the "qualities," on a comparative assessment of trends, concepts or individuals. Because statistical representations are central
to quantitative efforts, these methods are often considered to be more concrete and replicable, while qualitative methods are viewed by researchers are more theoretical. In understanding the major differences between
qualitative and quantitative research methods, it is valuable to consider some of the most significant types of research in each area. For example, content analysis is one form of
qualitative research that has been used in creating comparative views of different elements relative to the process of quantification. Evans and Priest (1995) described content analysis as: "a
set of techniques for systematically identifying message characteristics for the purpose of making inferences (often formal statistical inferences) about the counters of our symbolic environment" (p. 327). This perspective
suggests that content analysis allows for the integration of a variety of diverse approaches that are determined by the use of certain terms of reference and that take into consideration
factors that vary from the theoretical framework to reliance on statistical data (Evans and Priest, 1995). While content analysis has been utilized to assess a variety of different
types of news and determine the veracity and reliability of the information presented, the application of content analysis has specific complications. Comparative analyses are also another form of qualitative method
that has been utilized in recent years. Essentially, comparative analyses integrate a view of the current literature, first integrating existing theories on a subject and then relating the findings
of other researchers. One of the criticisms of both of these types of qualitative approaches relates to the issue of accuracy in the comparative view and the link between
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