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Essay / Research Paper Abstract
This 4 page paper outlines the use of qualitative research methods, including content analysis. Content analysis is one form of qualitative research that has been used in creating comparative views of different views presented in the current literature or in the mass media. Bibliography lists 5 sources.
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4 pages (~225 words per page)
File: MH11_MHEdQua3.rtf
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analysis as: "a set of techniques for systematically identifying message characteristics for the purpose of making inferences (often formal statistical inferences) about the counters of our symbolic environment" (p.
327). This perspective suggests that content analysis allows for the integration of a variety of diverse approaches that are determined by the use of certain terms of reference and
that take into consideration factors that vary from the theoretical framework to reliance on statistical data (Evans and Priest, 1995). While content analysis has been utilized to assess
a variety of different types of news and determine the veracity and reliability of the information presented, the application of content analysis has specific complications. Comparative analyses are also another
form of qualitative method that has been utilized in recent years. Essentially, comparative analyses integrate a view of the current literature, first integrating existing theories on a subject and
then relating the findings of other researchers. One of the criticisms of both of these types of qualitative approaches relates to the issue of accuracy in the comparative view
and the link between accuracy and perceptions of objectivity in the presentation of data. Because objectivity suggests the presentation of more than one perspective and the integration of varied
data, the use of the objective viewpoint in the development of qualitative methods suggests the balance between differing perspectives. So while content analysis suggests the necessity for objective perspectives
in the development of the analytical approach, there more viable perspective would be to determine the link between objectivity and balance and support balance as a component of the process
of content analysis. Supporters of qualitative approaches often look at the specific limitations of quantitative approaches, especially those that are designed to focus on the presentation of statistical
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