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Essay / Research Paper Abstract
This 6-page paper discusses Burger King and its international strategy. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTbukingan.doc
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What is Burger Kings core competency? How does it relate to its chosen strategy? Burger Kings core competency is, of course, fast food, with its differentiation involving
flame-broiled (versus fried) burgers. This has been the companys differentiation strategy; that, and being able to have a burger the way the customer orders it. Burger Kings flagship sandwich, a
it were, is the Whopper, consisting of a huge slab of beef and fixings. The restaurants also offer a selection of chicken sandwiches, salads and breakfast items, not to mention
side dishes and desserts (McLellan, 2011). It could be said that another BK strategy is "beat McDonalds." This is because Burger King is
the worlds number-two hamburger chain (based on location) behind McDonalds, boasting more than 12,000 restaurants in the United States and 70 other countries (McLellan, 2011).
How would you explain how Burger King has decided to configure and coordinate its value chain? Which of Burger Kings value chain activities create the most
value for the company? The value chain represents a series of inputs and outputs of a certain organization. If were talking about BKs international strategy, the case study outlines five
strategies that have proven successful for the country that can take into account both market entry and the value chain. The one that really stood out, however, was the use
of local suppliers that meet Burger Kings global specifications. In other words, rather than insist that overseas BK units purchase from the home
country or some kind of regional distribution center, BK finds, and sources from, local suppliers. This provides a great deal of value because local suppliers understand local tastes. They also
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