Here is the synopsis of our sample research paper on QANTAS, ANSETT AND MARKETING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper analyzes marketing strategies (through the 4 Ps) of Qantas and Ansett airlines prior to the entrance of Virgin Blue and Impulse Airlines. Also discussed is the Australian aviation industry. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTqanans.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
its flights to and from the land down under, but because of its mascot, the Koala bear. Qantas competition, Ansett Airlines (which is currently in financial trouble), was not quite
so well-known outside of Australia, yet within Australia, was considered a strong airline. The purpose of this paper is to address the 4 Ps of both airlines, prior to the
entrance of competition such as Virgin Blue and Impulse Airlines. Product. Both air carriers offer the same product - transportation. While Ansett
has mainly been regional, Qantas flies both within Australia and to 31 other countries (Hoovers Company Profiles, 2003). Qantas got its start
in the 1920s when two pilots decided to found an airline to create a faster link between Darwin and Queensland (Hoovers Company Profiles, 2003). Over the years, Qantas extended its
reach to Britain, Singapore and other Asian nations (Hoovers Company Profiles, 2003). Ansett, on the other hand, is also a fairly old
name, having operated as an air carrier for more than 60 years (Dennis, 2002). Yet unlike Qantas, Ansett found itself victim of the Australian airlines pricing wars, which sent Ansett
into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized within global aviation circles as
one of the worlds best domestic airlines because it was able to function self sufficiently in an aviation environment that was relatively isolated (Forsythe, 2002). In addition, the airline offered
a strong engineering base, reputable maintenance facilities, state of the art information systems, ideal pilot training and financial management skills (Forsythe, 2002). During the late 1990s, Ansett attempted to position
...