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Essay / Research Paper Abstract
This 5 page paper discusses Pulte Homes, a recognized leader in home construction. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: D0_HVPulteH.rtf
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Unformatted sample text from the term paper:
Homes has an extremely impressive track record. Pulte is a "FORTUNE 200 company with operations in 47 markets and 27 states. In 2004, the company closed 38,612 domestic home sales
and generated total revenues of $11.7 billion" ("Boomers Want Action-Packed Retirement"). Since it was established 55 years ago, Pulte has built more than 408,000 homes, and in 2004, J.D. Power
and Associates "named Pulte the inaugural recipient of its Platinum Award for Excellence in Customer Service among Americas leading homebuilders. J.D. Power ranked Pulte No. 1 in 14 markets, and
among the top three in 23 of 25 markets surveyed" ("Boomers Want Action-Packed Retirement"). Its obvious from these rankings that Pulte Homes can be trusted to construct quality homes. Pulte
Homes also buildings residences for active adults 55 and up under the brand name Del Webb. Well look at Del Webb in more detail later in this paper. Pulte has
also proven to be innovative with regard to marketing. Theyve harnessed the power of the Internet and used it to increase their sales and their name recognition. "Pulte homes operates
in an industry in which customers seldom make purchasing decisions based on brand recognition. Seeking to differentiate itself from other home-builders, Pulte Homes needed ways to present itself as an
innovative, progressive company" ("Pulte Homes"). It chose to use the Internet; more specifically it "implemented PeopleSoft Enterprise Online Marketing from Oracle to execute campaigns that cost-effectively communicate its unique selling
points to potential homebuyers" ("Pulte Homes"). Some of the benefits accruing to Pulte from its use of the Oracle software include the fact that it has reduced costs "by replacing
printed marketing collateral and call center activities with online communications"; it has streamlined its email campaigns; it respects its customers preferences by allowing them to "opt-in" on the communications they
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