Sample Essay on:
Public Relations at Naquurug Corp.

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Essay / Research Paper Abstract

A 5 page paper assessing the use of the public relations portion of the promotion "P" of the marketing mix. Effective use and management of public relations efforts are ongoing and never ending. Organizations may orchestrate specific efforts in unusual times, but the most effective use of public relations efforts are those that put meaning behind the words. Bibliography lists 2 sources.

Page Count:

5 pages (~225 words per page)

File: CC6_KSmktgPRnaq.rtf

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Unformatted sample text from the term paper:

has been a real company in the past; presently there is no indication available on the Internet that it currently exists. It has no website that is returned in response to a Google(r) search; it has no Yellow Pages listing in which all businesses are included at no additional charge; and it has no toll-free number for customers to use when trying to contact the company (http://www.anywho.com/qry/wp_tf). In short, it appears that the name "Naquurug" is open to anyone in the United States seeking to begin a new business and who needs to register a unique name for that business. Though it is not possible to assess how Naquurug Corporation has or does use public relations in the conduct of its business, it nonetheless is quite possible to assess ways that it might have. Given its absence from the Internet and Yellow Pages listings, apparently it does not have a solid history of using public relations to its best advantage. Public Relations Public relations includes publicity and personal contact. Public relations collectively is the interaction between the consumer and the company. It is the driving force behind consumer goods companies providing toll-free numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for service organizations contacting customers to ensure that they are satisfied with the service they received. The purpose of such contact is to monitor quality and to lead the customer to purchase additional goods and services in the future. In marketing, public relations belongs to the "promotion" portion of the marketing mix, the "four Ps" of marketing that are product, price, place and promotion. McNamara (n.d.) ...

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