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Essay / Research Paper Abstract
This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA038PR.rtf
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Unformatted sample text from the term paper:
and every trait mentioned is significant. First, before embarking on defining each and every skill a public relations professional must possess, it is important to define his or her
place in a company. What does a public relations specialist do and what is his or her role in a company? It is first important to understand that how a
company presents itself to the public is vital for the continued success of that business. Advertising is one way a firm can enhance its image but many confuse the two
disciplines. The key difference between advertising and public relations is that with advertising, the company has control over time and space but with PR, one does not have any control
(Applegate 37). Essentially, public relations goals take more manipulation and are more difficult to accomplish. Much depends on the climate, the product, current events and the skills of the PR
specialist. Does every company need public relations help? Just plugging along, selling or providing service, while presenting an unfavorable image to consumers will not allow a company to progress.
It is only through excellent public relations with communities and clients that companies can grow and prosper. A public relations specialist can assist a company to enhance its image and
make vital connections with consumers. To do this, he or she needs certain applicable skills. Obviously, a quiet person, or one who does not speak well will not succeed in
the field of public relations. Communications skills are vital and while speaking is at the forefront of communications in this world that relies on cocktail parties and meetings to conduct
business, written communication should not be overlooked. One poorly written note from a public relations professional will create a poor image and he or she may not be able to
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