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Essay / Research Paper Abstract
This is a 3 page paper which discussed public relations and the internal and external communications of an organization.
There is no bibliography.
Page Count:
3 pages (~225 words per page)
File: D0_JHPrre.rtf
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Unformatted sample text from the term paper:
organization are consumers, employees, regulatory bodies such as the government, various entities in the community and the media. When considering internal or external public relations it is important to
understand what the purpose and scope of the information is and to choose the appropriate manner to convey that information. BACKGROUND OF PUBLIC RELATIONS Public relations is the act of
responding to the expectations of those who influence an organizations operations and potential development. Public relations also work to combine all of the interests of the organizations public into
a collaborative effort to succeed. Finally, public relations act as an intermediary among all of the organizations publics. Public relations deal with only facts and not fiction. Public relations
should deal with what is in the publics best interests. Public interest should be the foundations for selecting public relations programs and policies. Public relations are responsible to protect the
media in which it chooses to send a particular message. Public relations have a responsibility to explain potential problems to the affected publics before they create a crisis. And most
importantly, public relations should be held to the highest ethical standard. To be succinct, public relations is the science of building relationships between an organization and its key audiences (publics).
When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is the target for the sale of
a particular product. Target markets are many times defined by parameters such as age, gender, and/or social status. Publics are not that defined. Publics are more defined
by the individual relationship to the organization such as consumers and employees. Some consumers may also be a part of the target market, but not all consumers would be
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