Here is the synopsis of our sample research paper on Public Relations: Corporate Social Responsibility (CSR)
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Essay / Research Paper Abstract
This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered into a “new generation” where “companies solicit the opinions of friends and foes – employees, suppliers, the communities in which they operate – to gain a warts-and-all picture of how they do business”. Today, it is estimated that the majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. References to CPR in companies such as Shell, The Body Shop, The Co-Operative Bank, Starbucks and Oxfam are used.
Bibliography lists 6 sources.
Page Count:
8 pages (~225 words per page)
File: D0_TJbuset1.rtf
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Unformatted sample text from the term paper:
to achieve business success. Terry Slavin in his article "Canny companies come clean" reported that corporate reporting has entered into a "new generation" where "companies solicit the opinions of friends
and foes - employees, suppliers, the communities in which they operate - to gain a warts-and-all picture of how they do business" (Slavin, 1999). Today, it is estimated that the
majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. In studying the growing trend toward corporate social
responsibility, Slavin (1999) reports that companies such as The Body Shop have personnel dedicated to finding and reporting on social concerns within their community and employees. Nicky Amos, The Body
Shops head of business ethics and sustainability noted that "the point is to bring the relationship closer in terms of understanding. Body Shop employees tend to have high expectations of
the company and well always be imperfect in some employees eyes" and adds that "Its important for us to understand those expectations and try to reconcile them with those of
other stakeholders" (Slavin, 1999). The importance of being open to the needs of the employees and the stakeholders is consistent within the CSR paradigm. In addition to the employees
and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those which have any affiliation with the company
such as leasers, manufacturers, and affiliated companies to name a few. The principles of CSR and the obligations to all stakeholders are outlined in those shared by CSR Europe which
provides over 500,000 business people guidance and assistance in the promotion of social responsibility within their companies. The principles of CSR in order for businesses to promote social responsibility as
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