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Essay / Research Paper Abstract
6 pages in length. The fundamental purpose for building communication strategy is to reach a wider target audience and thereby increase profitability. Moreover, it helps keep the company on its toes within the context of technology, competition and effective management. This organization's target market consists of pet owners whose animals are much more a part of the family than merely something to be tied outside; customers who purchase from this company have an intrinsic and strong emotional connection to their companion animals that compel them to seek out the most healthful products for their continued wellbeing, which spans the entire age group categories all the way from kids (who readily influence what their parents do and do not purchase) to young adults (first apartment, first pet) and middle adulthood (family pet) to the elderly (end-of-life emotional connection as loved ones die). The proposed strategic plan for this organization incorporates five specific avenues of public relation strategies: open house; community event, sponsorship, Internet and promotional items. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: LM1_TLCcommstrt.rtf
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Unformatted sample text from the term paper:
effective management. This organizations target market consists of pet owners whose animals are much more a part of the family than merely something to be tied outside; customers who
purchase from this company have an intrinsic and strong emotional connection to their companion animals that compel them to seek out the most healthful products for their continued wellbeing, which
spans the entire age group categories all the way from kids (who readily influence what their parents do and do not purchase) to young adults (first apartment, first pet) and
middle adulthood (family pet) to the elderly (end-of-life emotional connection as loved ones die). The proposed strategic plan for this organization incorporates five specific avenues of public relation strategies:
open house; community event, sponsorship, Internet and promotional items. OPEN HOUSE There is nothing quite like having the target market directly within the grasp of consumerism, and what better
way to do that than with an open house. Bringing customers into the warehouse/facility/store not only introduces them to the organizations physical location but also gives them the opportunity
to see the entire inventory without being under any pressure to make a purchase. The casual nature of an open house allows potential clients to lower their guard and
get to know the owners as well as the products, which serve to acquaint existing customers with new product while at the same time introduce prospective ones with all aspects
of the companys merchandise and service. COMMUNITY EVENT High-profile community involvement makes a considerable impression upon how people perceive a given organization; those who are engaged in civic activities
-- particularly charitable ones -- reap the benefits of increased foot traffic, higher sales receipts and a strong word-of-mouth network for local advertising. Becoming involved in community events can
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