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Essay / Research Paper Abstract
4 pages in length. The writer provides a brief overview of PR activities found at the Web sites of Burson-Marsteller, Ruder-Finn and Manning, Selvage & Lee. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: LM1_TLCPubRela.rtf
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myriad different directions, Burson-Marsteller is wholly able to offer clients virtually every possible angle for reaching their goals and objectives. Burson-Marstellers vast assemblage of services includes advertising, brand marketing,
communications training, constituency relations, corporate & financial communications, global corporate responsibility, crisis & issues management, event management, government relations, grassroots communications, industry analyst relations, interactivity, media relations, organizational communications, public
affairs and reputation management. Burson-Marsteller understands that because society is fundamentally based upon performance and profit, there is a need to impart a sense of corporate social responsibility with regard
to contemporary commerce. The ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions for its clientele finds Burson-Marsteller incorporating the interests
of ethics and morality within the corporate structure, essential concepts that are often absent from a holistic standpoint of public relations. Moreover, Burson-Marsteller realizes how there exist myriad ethical
considerations in the daily world of business, with each one presenting yet another moral dilemma: Should the decision be made for company or personal gain? How many will reap
the benefit of individualized attention at the expense of all others? Is there a time when an individuals interests supercede those of the masses? These are important ethical
questions posed each and everyday throughout the global business and social worlds; whether or not the right answers are acted upon is matter Burson-Marsteller takes to heart. II. RUDER-FINN
Ruder-Finn, who earned the number one ranking for client satisfaction in the June 16, 2003 Holmes Report, focuses upon such aspects as design,
branding, print, advertising, broadcast, planned television arts and crisis. Ruder-Finn recognizes how in the modern world, brands are a key component of how individuals define themselves and their relationships
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