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Essay / Research Paper Abstract
An 8 page paper discussing Gap’s sweatshop and Ford’s tire issues, and comparing the manner in which each company chose to address the problems before them. Ford was no more forthcoming about the matter than Gap was about the sweatshops, but it managed the problem in such a way that the public believed that Ford was acting on the problem as soon as it had become apparent. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KScommGapFord.rtf
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Unformatted sample text from the term paper:
Both Gap, Inc. and Ford Motor Company have been involved with long-term problems for which they found it necessary to make public statements. Gap starting gaining negative attention
for contracting offshore manufacturing in sweatshop conditions in the early 1990s, and of course Ford was obliged to reassure customers and potential customers of the safety of the Ford Explorer,
one of Detroits most successful nameplates. The purpose here is to compare the manner in which these companies approached their tasks. Gap
Stories of sweatshops within the US arise occasionally, the one gaining the most notoriety has been those manufacturing clothing for Wal-Marts Kathie Lee line. Nearly all of Gaps manufacturing
is offshore. The company first sourced manufacturing with Central America companies, but has since moved most of its manufacturing focus to the Far East. In 1996, the National
Labor Committee sponsored a two-month speaking tour featuring young women formerly employed worker at the Korean-owned Mandarin International maquiladora factory in El Salvador, one of Gaps suppliers. The speakers
were careful to say that customers such as Gap, Eddie Bauer and J.C. Penney were not directly at fault, and the message of the tour was that these customers should
not withdraw their business, but rather force sweatshops to meet minimum standards (The GAP and sweatshop labor in El Salvador, 1996). This has been the route most often taken
by the Gap. A Business Week article focuses on the Kathie Lee and Wal-Mart issue, mentioning other companies as an aside: "Many
other companies that produce or sell goods made in low-wage countries do similar self-policing, from Toys R Us to Nike and Gap. While no company suggests that its auditing systems
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