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Essay / Research Paper Abstract
This 4 page paper provides an overview of the issue of personal probability, especially as it servces to direct marketing strategies. The analysis of personal decisions and the development of a statistical view of consumer behavior have been central to the development of many marketing strategies. This paper considers this "personal probability" and relates it to marketing systems. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: MH11_MHPerPro.rtf
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Unformatted sample text from the term paper:
free" business strategies relates directly to assessments of personal probability and views of the impact of psychology on individual choice. In the "buy one, get one free" scenario,
the marketing strategy incorporates two points: a cost benefit from selling two products at one price, and the psychology related to consumer behaviors, including the idea of getting something
for nothing. It can be argued, then, that individuals are more likely to purchase an item if they believe that they will get a second item for free, even
if the price of the first item is inflated to cover some of the cost of the second item. In assessing this hypothesis related to personal probability and psychology,
it is necessary to put into place a testing method through which an analytical view of the outcomes can be determined. The sampling process requires a questionnaire format and
the use of a specific subject population. The sample population in this study consisted of 25 subjects selected from individuals purchasing groceries at a large store, utilizing a
response-criteria. The instrument will be given to the individuals demonstrating a willingness to participate. Questionnaire surveys will be distributed to the individuals, men and women between the ages of
18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to give a long enough period to
ensure a solid response, while also maintaining the continuity in response by limiting the time frame. The sampling was developed to coordinate the protocols for the study with the necessary
subject population requirements. In order to select certain available subjects and allow for more than one assessment session, convenience sampling is necessary. In addition, it should also be
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