Sample Essay on:
Prospects for Am-Beo and Betatherm in the United States

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Essay / Research Paper Abstract

A 10 page paper providing short case studies on two Irish companies seeking to increase their businesses in the US. Am-Beo provides revenue-maximizing pricing services for cellular telephone service, Betatherm supplies heat-related items used in manufacturing. Both of these companies can find opportunity in the US, but Am-Beo should have greater success and with much less effort. Betatherm’s prospects for the US are much more limited, because of the tendency the US has for losing manufacturing jobs to overseas contract manufacturers. Focusing on the biomedical and instrumentation segments of its business still could be beneficial for Betatherm in the US. Bibliography lists 11 sources.

Page Count:

10 pages (~225 words per page)

File: CC6_KSmktgIntlAmBBeta.rtf

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Unformatted sample text from the term paper:

In the book of Ecclesiastes, King Solomon wrote that there was nothing new under the sun; everything that is has been before and will be again. Henry Mintzberg has said much the same about globalization, that there is nothing new about the concept, only the word. As example, he uses the Singer Sewing Machine Company at the turn of the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. "Internationalizing" the sewing machine was one thing. Standardizing structure, procedures, processes and products to the greatest degree possible regardless of local culture is quite another. These are activities and conditions that todays international businesses must address in order to achieve the greatest degree of success that they can. Am-Beo and Betatherm are European businesses; both are headquartered in Galway, Ireland. Each maintains sales offices in the United States, the purpose here is to assess their prospects of increasing their North American business, particularly that within the US. Am-Beo Company Description Based in Galway, Ireland, Am-Beo maintains sales offices in the US, France and Spain. Its primary business is that of providing billing services and billing system enhancements to providers of cellular telephone service. One of its attractions is its management of roaming charges, effectively providing the benefits of yield management pricing for cellular service providers, comparable to that exercised by US airlines for several years. Market Opportunity Because Am-Beos business is that of providing service, it is not constrained by differences in technical specifications across national borders. All it needs in order ...

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