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Essay / Research Paper Abstract
This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos.
The bibliography has 5 sources.
Page Count:
10 pages (~225 words per page)
File: D0_JHProm.rtf
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Unformatted sample text from the term paper:
in developing and manufacturing cellular telephones that not only transmit audit from one unit to another, but can also take and transmit still photographs and video between units. These pictures
can also be transmitted from a cellular unit to an internet service to an e-mail account. The photos can be stored and categorized within the cellular phone or can
be stored and categorized at the end site - i.e. the receiving computer. Mobile Cells mission statement is "Bringing the value of words and pictures to everyone" Mobile
Cell plans on pricing their new product to be competitive with other cellular phones which have similar functions which are available. With the advancement of this new technology, Mobile Cell
plans to fulfill the need of the consumer to have one technological piece of equipment that can handle all the projected needs. Those projected needs are seen as voice
communications and preservation of experiences through pictures. PROMOTIONAL OBJECTIVES In addition to providing this innovative new product at an attractive price, it is necessary to promote sales and generate profits
by communicating the benefits of this product to the consumers. The consumer needs to be made aware of the new product and to be informed of the benefits of owning
this new cellular phone. The definition of promotion is the nature of companies communicating with customers (Introduction to Promotion, 2006). To be most effective, a businesss total marketing communications
program or the promotional mix should consist of advertising, direct marketing, personal selling, sales promotion and public relations tools (Introduction to Promotion, 2006). There are various objectives to promotion and
these objectives are a part of the marketing aim which is to achieve successful sales which generate profits. The possible objectives which should be considered when planning a promotion
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