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Essay / Research Paper Abstract
This 3 page paper looks at a one hour photo shop and the marketing that is entailed in resolving lagging sales. Place and promotion are the focus of the effort. Bibliography lists 10 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA329One.rtf
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Unformatted sample text from the term paper:
while it may be easy to revitalize a business with unlimited resources, to do so in a cost effective manner can be challenging. In the end, the goal is to
improve sales, but the bottom line is an issue and one must evaluate how expensive it might be to do an overhaul and whether or not it would make sense
for a business owner. Any expensive remodeling or display fixtures are certainly not feasible. Marketing mix is important here. Marketing mix actually refers to all marketing planning
elements that a business uses in order to get its product out to the consumer (Dallahan, 2001). First, it is important to evaluated why the business not doing
well. Possible causes for the problems that the one hour photo shop is having do not include bad pictures, slow service or high prices. Hence, in respect to product, price,
promotion, and place, if one eliminates product and price as an issue, one is left with promotion and place in terms of creating a marketing effort. How might one promote
a one hour photo shop? Is location an issue, and if so, how can it be rectified without incurring a great deal of expense? One solution for place may
mean expanding services to the Internet. Place of sale in recent years is becoming equated with an anyplace and anytime experience through the Internet (Hayden, 2001). Other forms of
expansion have become trendy as well. For example, a family visiting Disney World perhaps could upload photos to be output at a store near their home in Tennessee (LaGesse,
2003). While technology can be used to enhance place, some people have sworn off developing pictures with online services. Wojtas (2002) reports on the problems of some net companies that
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