Here is the synopsis of our sample research paper on Promising Outlook for Priceline.com. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper discussing the situation faced by the Internet's newest e-commerce darling. Priceline.com is growing in value to both buyers and sellers, and certainly to investors - its IPO price of $16 increased to $130 in two months of trading. Its early success with airline tickets indicates that founder Jay Walker's patented business process is a workable one, will lead to profits and is sustainable over time. Analysts believe that the addition of other product and service category will solidify the company as an ongoing and long-lasting business. Bibliography lists 8 sources. KSp-line.doc
Page Count:
5 pages (~225 words per page)
File: CC6_KSp-line.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
the final few nails for the concept of mass marketing, as a focus in marketing to one person at a time, millions of times over, has taken hold. Marketing
changes were the only ones that fully materialized, however. With only a few notable exceptions such as Amazon.com, marketers generally have been disappointed with their Internet-based results. Until
Priceline.com, only the medium had changed - the seller-driven message remained the same. Priceline.com not only has been successful in selling products over
the Internet, it has done so with a completely different business focus than that with which most others operate. Rather than being seller-driven, Priceline.com is buyer-driven, in that buyers
state the maximum price they will pay for a product or service available through Priceline.com. Buyers essentially "name their own price" (Anonymous, 1999d; p. 256); it is left to
suppliers to decide whether they are willing to meet the desired price, which the buyer secures with a credit card at the time or ordering. In keeping with his
unconventional approach to business, founder Jay Walker has patented the business process by which Priceline.com operates (McHugh, 1999). In business just over a
year (Anonymous, 1999d), Priceline.coms success seems to have surprised everyone but Jay Walker. The founder remains pragmatic about the companys success, however. Asking an interviewer if he would
sell his left arm for a billion dollars, Walker says that even though no such sale would be made, "Then youre a billionaire on paper ... You have a billion-dollar
asset. I have a billion-dollar asset. Its a bunch of paper" (Machan, 1999; p. 178). Walker says, "Look, there are two possible choices:
...