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Essay / Research Paper Abstract
This 3 page paper presents a list of tasks which would need to be performed in order for a new market to be assessed for a new product. The tasks are presented, time required is to be assessed and the prerequisites are identified, this is then used to create a Gantt chart. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEmktsil2.rtf
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Unformatted sample text from the term paper:
There is a belief that the product to be sold could also be attractive to commercial markets, in order to assess the potential of marketing to a
commercial market it is essential for research to be undertaken. This will help to determine if the market is viable and accessible. In order to consider how this research takes
place we need to identify the tasks which have to be undertaken, their dependencies and the way that resources should be assigned (Thompson, 2007). In order to be viable the
market needs to exist, be accessible and be profitable for the company (Kotler, 2003, Hooley et al, 2003). Brian storm meeting to identify ways that the product may be
valuable to the commercial market. * Design quantitative research (probably web based) * Decide on research medium * Design the research questionnaires * Test qualitative questionnaires * Make
amendments to questionnaire * Identify potential respondents * Contact respondents with invitations to complete the survey * Wait while survey is completed * Correlate and analyze results *
Formulate likely findings regarding the potential market * Design primary research in order to assess the qualitative research findings (focus groups) * Identify potential sample respondents from existing customer base.
* Send out invitations * Create an attendee list from those who state that they will attend. * Arrange for premises where research is to be conducted.
* Arrange for sample products to be available for the focus groups * Arrange catering for the focus group to provide refreshments. * Arrange for the presentation
equipment to be delivered to the premises. * Set up the equipment at the premises * Hold and record focus group * Analyze results * Compare results to the
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