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Essay / Research Paper Abstract
This 5 page paper is a 3 slide PowerPoint presentation with speaker notes is presenting a new product; a temporal thermometer iPhone application, identifying the target market and looking at some of the influences that will impact the profit level which may be realized. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtemtherm.doc
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Unformatted sample text from the term paper:
Slide 2 The product is an innovation which builds on current technological trends as well as providing an essential device in
a convenient and effective manner. A key piece of everyday medical equipment is the thermometer, used to measure the temperature of an individual to assess their wellbeing. The usual human
temperature of 98.6 degrees Fahrenheit or 37 degrees Centigrade, a raise or lowered temperature is used as an indicator of illness, this is a product that is able to measure
full range of human body temperatures. Designed with todays technology in mind the product leveraged the increasing use of the smart phone of many tasks. The temporal thermometer is designed
as an application for the iPhone, and will soon be available for other smart phones, including Android and Blackberry, making it a primarily software product. The product has been designed
as a standardized product, where there is only a single product suitable for all users, with any adjustments require, such as switching between Fahrenheit and Centigrade being set by the
user. Slide 3 To market and sell the product it is essential to identify the target market (Kotler and Keller, 2008).
As the product is an application for smart phone, the first characteristic in the primary target market will be that the potential buyers will be iphone or other smart phone
users. Unless they have the smart phone they will not be able to use the application. The market may then be divided into two segments; the professional health carer and
the consumer or domestic market. The healthcare professionals make extensive use of thermometers, often using them many times a day including those working in hospitals, based at clinics or general
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