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Essay / Research Paper Abstract
This 4 page report discusses issues associated with product recall and the manufacturer’s liabilities and obligations to inform consumers as well as remedy the problem. Several circumstances are outlined in which this usually complicated legal issue may be examined in terms of production and marketing. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_BWcall.rtf
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Unformatted sample text from the term paper:
hard to define "but I know it when I see it." Numerous possibilities for dealing with a product recall, potential litigation, and ethical service are presented in the seemingly
simple example presented: "A manufacturer of electric coffee pots recalled the pots (through newspaper announcements) when he discovered that the handles would sometimes fall off without warning and boiling contents
would spill. Only 10% of the pots were returned." Questions of how the pots were recalled, what efforts were made to reach consumers with the information of the
problem, what service provisions were offered, and whether or not anybody had actually been burned must all be examined and have a strategy developed that addresses the concerns they raise.
Davidson (1998) argues that marketers must accept a greater level of responsibility for protecting the interests of consumers. He lists three justifications for doing so: One, fewer government regulations
need to be introduced to guarantee the safety of the product and the good faith of its producer; ultimately, greater responsibility yields higher long-term profits; and, the third good reason
for being protective of consumers is simply the ethical thing to do. In todays business environment, there is an imbalance in the
relationship between marketers and consumers, with the former having more information about their products than the latter, even though they need to know everything about the products they buy. Since
consumers are not equipped with the knowledge or the power to protect themselves, marketers have an ethical obligation take it upon themselves to take care of the interests of consumers.
Although it sounds old fashioned, and potentially costly, the ethical issue at hand is that if something is sold, the seller must assure that it does what it is
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