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Essay / Research Paper Abstract
This is a ten page paper which discuss product placement, what it is, how it is used in the film industry, and what future it may have.
The bibliography has 8 sources.
Page Count:
10 pages (~225 words per page)
File: D0_JHProd.rtf
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Unformatted sample text from the term paper:
and on the big screen - movies. Product place is more prevalent than one might suspect. Product placement is the advertising technique in which companies pay a fee or provide
services in exchange for a prominent display of their products (Pollick, 2006). It is primarily used in connection with the movie industry, although other venues such as concert halls, convention
centers and high-profile nightclubs may also agree to some form of product placement. Resourceful marketing folks want their products visible within a scene in a movie, but the
product shouldnt be the focus of the scene. Clever placement of the product makes the product fit into the scene and at the same time add a sense of realism
to the movie. Having a character drink a Coke is much more realistic than having the character simply drink from an aluminum can with the word "Soda" written on
its side. HISTORY OF PRODUCT PLACEMENT IN THE MOVIES Product placement in movies dates as far back as the early 1950s (Neer, 2006). It was in that year that Gordons
Fin paid the movie producers to have Katherine Hepburns character in "The African Queen" toss a great deal of their product overboard (Neer, 2006). That was the beginning of
placing countless products in thousands of movies. If you give it any consideration, you will be able to think of quite a few examples. Perhaps most notable was the
use of Reeses Pieces in the movie "E.T." Originally, another product was to be used for this movie - they melt in your mouth, but not in your hand -
yet the use of Reeses Pieces propelled these little candy coated peanut butter bits into an overnight success (Neer, 2006). Reeses Pieces leapt onto kids mental menus and sales
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