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Essay / Research Paper Abstract
A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. The second part of the paper consists of short 1 page summation of an article on physical activity from the CDC. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_khpropl.rtf
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Unformatted sample text from the term paper:
this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different
methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. Turcotte (1995) offers a scholarly, well-documented approach to this
topic that examines every aspect of the subject in a concise, but informative manner. The student researching this topic should not that the cited article is part of a much
larger work, which includes extensive end notes and bibliography. This author explores not only corporate Americas motivation for using this form advertising, i.e. implied endorsements, but also thoroughly discussing the
numerous benefits that can be derived from product placement, particularly in feature films. First and foremost among these benefits is the fact that product placement has a "far reach" and
a "long life" (Turcotte, 1995). While a TV ad must be paid for with each showing, product placement within a feature film is embedded in the film. As long
as people watch the movie, they see the product and associate with a pleasurable experience. Furthermore, while manufacturers pay for product placement, the cost is extremely low when the number
of showings is taken into consideration (Turcotte, 1995). The "cost per thousand" (CPM)viewers on product placement is generally considerably less than a dollar per thousand, which compares quite favorably against
the CPMs of $13 (men 18+) and $19 (women 18+) for the average TV commercial (Turcotte, 1995). Additionally benefits from product placement that Turcotte (1995) enumerates include low clutter (no
competition from other brands); high profile; optimum viewing environment; and a captive audience. The topic is handled differently by Weaver (2000) who conducted original empirical research on product placement effectiveness.
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