Here is the synopsis of our sample research paper on Product Failure In The Marketplace Due To Ineffective Leadership. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
7 pages in length. The very nature of effective leadership is to guide people and products to a higher plateau than where they were previously. That such a definition is both simple and complex at the same time speaks to the significant challenge management assumes upon a daily basis to uphold this designation. When the guiding force of leadership turns ineffective to the point of creating product failure by virtue of anecdotal research rather than market-based customer research and customer focus groups, the extent to which this single entity threatens the company's very survival is both grand and far-reaching. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLCProdFail.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
complex at the same time speaks to the significant challenge management assumes upon a daily basis to uphold this designation. When the guiding force of leadership turns ineffective to
the point of creating product failure by virtue of anecdotal research rather than market-based customer research and customer focus groups, the extent to which this single entity threatens the companys
very survival is both grand and far-reaching. A pertinent example of how ineffective leadership can spawn product failure because of anecdotal research is
better understood in the following case. Spending millions of dollars to develop and market a new product often presents an inescapable dichotomy for contemporary companies: Money must be invested
in order to create, test and market the product but at the same time, the unknown factors associated with that particular products success leaves a company with nothing more than
guarded anticipation until the economic reality is realized some months - or even years - later. This is precisely the scenario DuPont faced when senior management approached the companys
Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. One of the primary problems with this situation is the manner by which DuPont has approached
the project from the start. It would seem the company would have learned a valuable lesson from product failure of the Nomex fiasco and instead utilize discovery-driven planning starting
with the construction of a reverse income statement. Because this is not the obvious approach, one can readily surmise how DuPonts ineffective management decisions will once again illustrate how
the company is not worrying about the most important things. Clearly, discovery-driven planning would lead the company down an entirely different - and much more beneficial - path of
...