Here is the synopsis of our sample research paper on Product Expansion and Market Penetration for Coca-Cola. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and values. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEexcoca.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
expansion opportunities than are apparent for a larger organisation. If we consider a long established company, such as Coca-Cola, where there is a firm and well established market the growth
and increased sales may be more difficult to obtain. The way this occurs need to be aligned with the corporate strategies core competences and supported by the marketing strategies.
To consider how this could be undertaken as Coca-Cola we first need to look at the company its main corporate, business and marketing objectives
Coca-Cola is a global company with a range of beverages, including carbonated and non carbonated. The company is a global leader in soft drinks with Coca Cola
classic being the number one drink and Diet Coke being the third most popular global drink. Other brands include Dasani Water, Minute Maid, Fanta, Lilt and Tab, with ownership of
some brands only in select markets such as the entire Schweppes range, Dr Pepper, Oasis, Evian and Gini to name a few, although the company has more than 300 beverages
in its range (Coca Cola, 2007). The main activities of the company is the manufacture, distribution and also the marketing of non
alcoholic carbonated and non-carbonated drink both finished drinks and also syrups and concentrates on a global basis (Coca Cola, 2007). The company does not undertake any bottling operations, but does
have interests in many bottling organizations, such as Coca-Cola Hellenic Bottling Company S.A. Coca-Cola Enterprises Inc., Coca-Cola Amatil Limited and Panamerican Beverages, Inc. (Coca Cola, 2007).
The company has sought to retain its dominant position in the cola market as well as ensure it has a good market share in the rest
...