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Essay / Research Paper Abstract
A 6 page paper using Harvard Case 9-697-058 to assess the new product development process at Kirkham Industries. Kirkham supplies biochemical and biomedical researchers with specialized laboratory devices and equipment, and its management has determined that a centralized approach to management new product development would be beneficial. Results demonstrate that such centralization is counterproductive, however, and the paper recommends that Kirkham decentralize its product development efforts while still retaining management involvement. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmgmtProDevKrk.rtf
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Unformatted sample text from the term paper:
todays corporate world change is the only true constant. True in any industry, it is most applicable to biomedical and biochemical industries where "designer drugs" are being pursued to
narrowly target specific diseases and conditions and where more is being learned about biological and human systems than at any other time in history.
It is necessary for these industries and associated industries to have the tools and equipment necessary for the research that must occur before society-benefiting innovations can occur. Kirkham
Instruments is a company supplying these associated industries. It is not enough for the company to respond to customer requests for analytical products and laboratory equipment. Rather, the
company must anticipate researchers needs and make equipment available that will best suit the needs of researchers regardless of the specific industries in which they are involved. Current Situation
In its "natural state," innovation occurs at different levels, in small and large organizations, at the corporate level and at the shop floor or
laboratory level. Innovation may be seen as the "first reduction to practice" of an idea in that culture (Mintzberg et al, 1998). Therefore, the more radical the idea
that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and
development of new horizons seemingly at every turn, Kirkham Instruments has organized itself to provide a means of approaching new product development in a systematic, orderly and cost efficient manner.
Though the approach seems to be a reasonable one, actual fact reveals that it is not. Most of Kirkhams current growth originates
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