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Essay / Research Paper Abstract
A 20 page paper discussing the development and launch of a new tub/shower combination unit. The paper discusses market research; sales forecasting; project schedule; marketing; and product launch. As the US contends with a slump in housing construction; the subprime mortgage fiasco; and the threat of recession in mid-2008, the current housing slump provides an ideal opportunity for the company to conduct its market research, consumer focus groups, design work and manufacturing design without sacrificing sales. Bibliography lists 19 sources.
Page Count:
20 pages (~225 words per page)
File: CC6_KSmgProDevBath.rtf
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Unformatted sample text from the term paper:
supplies bath fixtures primarily to the professional builder and contractor side of home building and home restoration, but it also sells to consumers and contractors through retail channels such as
Lowes. The company "markets a broad line of showers, tub showers, soaking tubs and whirlpools in a variety of colors and styles ... under the Aqua Glass(r) brand name"
(Aqua Glass, n.d.). The purpose here is to focus on new product development in only the tub/shower combination product area. This necessarily
means that the new product will focus on the mainstream area of the housing and contractor market. There are low-end models available for applications such as those used in
manufactured housing and apartment complexes, but the tub/shower combination is likely to be found in higher-end properties only in secondary baths. A master bath in a higher-end property is
more likely in new construction (or in a significant remodel) to hold an extravagant tub and a separate shower, each of which Aqua Glass can provide in a variety of
styles. Thus the new tub/shower product that Aqua Glass will be focusing on here is that which will appeal to higher price points
in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs and showers in a remodel of their own
master bath; * Builders seeking high quality combination units for secondary bathrooms in higher-end properties; * Builders seeking high quality combination units for universal use in new construction; * Hotel
companies as they renovate guest rooms; and * Contractors furnishing fixtures for bath remodels. I. Market Research Paul Patton, Senior Product Development
...