Here is the synopsis of our sample research paper on Proctor & Gamble Seeks Partners. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 6 page paper. Based on an article about Proctor & Gamble by Julian Barnes, the writer responds to several questions. The questions address: the opportunities and risks to P&G by selling proprietary property; how to mitigate the risks; how to price its technology; whether or not the company should create a new division; incentives for technology managers; and whether or not to enter technology partnerships. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: MM12_PGpgprt.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
new division; incentives for technology managers; and whether or not to enter technology partnerships. Bibliography lists 1 source. PGpgprt.rtf PROCTOR & GAMBLE SEEKS PARTNERS By Dr. P.
McCabe For The PaperStore, June 2001 properly! Proctor & Gamble historically has been known for its secrecy, for keeping their
innovations and strategic plans to themselves. They have a staff of scientists that includes 1,500 employees with Ph.D.s. The company holds 27,000 patents. They spend about $2 billion per year
on research and development. Despite their advances in technology that could benefit others, they have never offered to trade, sell, license or in any other way share their secret processes
and technology. In recent years, market conditions have acted to change their minds. The company has made a number of partnership agreements, including one with Coca-Cola, another with Dana
Undies and another with Marine Optical. The technology designed by Proctor and Gamble that is very attractive to other manufacturing companies is based on reliability technology. This technology to predict
when maintenance of manufacturing machines will improve performance and when it will slow performance. If Proctor and Gamble maintains its current policies on licensing and selling its proprietary technologies,
it will face both opportunities and risks. The risks relate to the possibility of another company duplicating the technology, making sufficient changes to file for a new patent. This would
take revenue away from Proctor & Gamble and also dilute the value of their own technology. The opportunities are vast. Consider the data: most manufacturing plants have a reliability
of 60 percent or so. The companys reliability technology improves that factor by 25 percent bringing it to 85 percent. That is an extremely high reliability and one that could
...