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5 pages. There is no doubt that e-commerce is the driving force in this age of retailing technology but there are also problems that can occur when it comes to doing business over the Internet. This paper explains what some of those problems are and how best to deal with them so that the retailer does not lose valuable sales and customer support. Bibliography lists 10 sources.
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File: D0_JGAeprbl.rtf
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doing business over the Internet. This paper explains what some of those problems are and how best to deal with them so that the retailer does not lose valuable
sales and customer support. ELECTRONIC COMMERCE According to a July 1999 article in The Harvard Business Review, the key to making electronic retailing attractive to consumers is to make
the technology easy to use. It should take the customer only thirty to forty seconds to catch on to the idea of how to use a system in order
for them to feel confident enough to actually try it. It is important for the student to remember that the competition factor is always a considerable one when a new
idea is in the works, so various incentives and perks will have to be offered in order for an Internet e-tailer to effectively attract the target markets to their web
site. Internet specials should become part of the regular enticement to get people to step into the online store and opt for that company over the nearest competitor.
Customer loyalty is a difficult entity to maintain if there is not a constant influx of incentives to inspire that devotion, even when one is offering what is arguably the
highest quality product in its market. THE BIGGEST E-COMMERCE PROBLEM In todays Internet-driven retail market, the competition is getting sharper and more advanced by the day. When considering
an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Indeed, consumers who become impatient or frustrated with a website
are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business;
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