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Essay / Research Paper Abstract
This 3 page paper answers 3 questions set by the student. The first considers the problems that Disney faced when setting up and opening the theme park near Paris. The second question discusses how some of the problems may have been avoided. The question looks at whether the decision to locate the theme park near Paris was the right decision. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEprobeudis.rtf
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Unformatted sample text from the term paper:
French consumers. Disney made the assumption that the Disney culture would transfer to Paris as it was, without the need to adapt to the local culture. There had already
been the opening of a Disney theme park in Tokyo, where the taste for American culture was strong; Disney did not believe that Paris would be different. Unfortunately they were
wrong, the country did not have such a positive view of American culture and the way that the culture clash was initially managed compounded rather than alleviated the problems.
The problems started even before the park opened. France had different work practices than those seen in the US. Disputes with contractors cost
Disney an additional $150 million (Echikson, 1992). The contractors wanted payment for extra work which they claimed Disney expected to be provided for free. For example, one contractor had to
apply twenty different shades of pink in order for Disney before Disney decided that they had the right one (Echikson, 1992). At first Robert Fitzpatrick, Euro Disneys CEO, refused to
pay; claiming that it was blackmail as they were threatening to disrupt the opening of the park, but in the end paid (Echikson, 1992). The culture in France has a
higher level of collective orientation and is ore socialist that the US. The contractors were supported by the press, and the negative publicity had begun even before the park
opened. In the end Disney paid out an additional $3 million to forty different contractors (Echikson, 1992). Legal battles were seen due to
different cultural expectations over the control an employer would have over an employee. Disney did not want to have employees with beards or moustaches, in a country where the image
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