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Essay / Research Paper Abstract
A 3 page paper problem statement and concept identification for a larger paper of the same name. Sony’s release of the PS2 was plagued with quality and quantity problems in 2000, and more than four years later, Sony still is losing market share to Microsoft’s X-box. Bibliography lists 20 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtSonyPS2Rel.rtf
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Unformatted sample text from the term paper:
Sony introduced the long-awaited PlayStation 2 (PS2) in the United States in October 2000, seven months after its release in Japan. It promised US retailers an initial
collective quantity one million units for the launch, set for the beginning of the Christmas sales season in the US. Quality problems in Japan resulted from a too-soon release
and from rushing to market a product not ready to launch. First-mover advantage aside, the primary reason for the rush was to reach the market with the PS2 before
Microsofts scheduled release of its X-box. Sony did not provide enough units to the US to fill presales, some as old as ten months. It has been four
years since the launch and Sony has lost market share in video games, but the PS2 is Sonys most profitable product. One observer writes, "It breaks my heart to
see yet another hardworking company fail because executive management cant seem to pull the teams together" (Enderle, 2003; p. PG). Theories, Concepts and Practices
After the Japanese "miracle" had come to be recognized within the US and Total Quality Management (TQM) had begun making fledgling appearances in US manufacturing, the "father of TQM"
gave us his famous "14 Points" delineated for the purpose of enabling the manufacturer to operate under the principles of TQM and the participatory management style that it requires.
Several of Demings (1986) 14 Points conclude with the statement, "substitute leadership" (p. 26). Nearly 20 years later, there is still confusion over the differences between management and leadership;
several models - i.e., contingency theory, situational leadership and leader-member exchange - would be useful at Sony. Marketing theory also applies, specifically the
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