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Essay / Research Paper Abstract
This 4 page paper uses the Management Research Question Hierarchy to solve problems at Nationwide Insurance. Bibliography lists 3 sources.
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4 pages (~225 words per page)
File: D0_HVNtnwde.rtf
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Unformatted sample text from the term paper:
paper uses the MRQH to examine issues at Nationwide Insurance Company. The Management Research Question Hierarchy There are six steps in the hierarchy. They are as follows: Step 1: Management
dilemma: Why is management concerned? Step 2: Management questions: How can they capitalize on an opportunity and/or eliminate a negative? Step 3: Research questions: What courses of action are available
to correct the problem? Step 4: Investigate the questions - what does management need to know to choose the best alternative? Step 5: Measurement questions: What is the benchmark to
determine if the program is effective? Step 6: What is the "recommended course of action?" (Botha, 2006). The problem that were going to create is that customers have not been
renewing their Nationwide policies and instead are switching to Geico. The reason for managements concern is obvious: declining numbers of insured motorists means not only declining profits but the possibility
of wage freezes or even job loss. We are dealing here with a negative, that is a problem, rather than an opportunity. (Since this scenario is imaginary, we could
have done either). The problem could be stated this way: "Nationwide Insurance company is losing policyholders when they renew with another company." We want to find a construct of some
sort that will allow Nationwides management to turn this around. The most important part of the process then is Step 3, the research questions, namely, what courses of action are
available to the company to stop the loss of current customers? The word "construct" is odd and requires research. In this context it is defined as a higher-level concept that
expresses "the ideas behind a set of particulars" (Constructs & variables). For example, "Creativity is a construct generally recognized to consist of flexibility, originality, elaboration, and other concepts" (Constructs &
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