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Essay / Research Paper Abstract
An 18 page paper discussing problem solution for a developing company. Currently it has no idea of what its ideal customer looks like; consequently it cannot seek to develop more of those customers. The recommendation for SSC is that it (1) differentiates its products and services from those of its competitors; (2) create a profile of the ideal customer and seek to attract and retain customers that meet profile criteria; and (3) stop pursuing troublesome customers or those that do not meet profile criteria. Bibliography lists 15 sources.
Page Count:
18 pages (~225 words per page)
File: CC6_KSstratSmithSys.rtf
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Unformatted sample text from the term paper:
Dilemmas 3 Problem Statement 4 End-State Vision 4 Alternative Solutions 5 Analysis of Alternative Solutions 6 Do Nothing 6 Differentiate SSCs Products and Services 6 Create a Profile of the Ideal Customer 8 Release Troublesome Customers 9 Risk Assessment
and Mitigation Techniques 11 Optimal Solution 14 Implementation Plan 16 Evaluation of Results 17 Conclusion 18 Introduction Smith Systems Consulting (SSC) has reached a stage in
its development that it needs to develop a niche for itself and target customers that can most benefit from the services it provides. Currently it has no idea of
what its ideal customer looks like; consequently it cannot seek to develop more of those customers. The recommendation for SSC is that it (1) differentiates its products and services
from those of its competitors; (2) create a profile of the ideal customer and seek to attract and retain customers that meet profile criteria; and (3) stop pursuing troublesome customers
or those that do not meet profile criteria. Situation Analysis Issue and Opportunity Identification SSCs management believes that increasing competition is the companys
leading problem. Rather, that competition will prove to be the force that causes SSC to more narrowly define itself and its customers, choosing a segment of the market in
which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. It knows that larger
ones typically stay with the company a shorter length of time, but it has no ability to know how much of a problem that might be.
SSC also appears to be striving to provide a "one size fits all" single dimensional product line for every customer, regardless of the customers needs or SSCs
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