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Essay / Research Paper Abstract
This 5 page paper compares and contrasts proactive and reactive firms. Such approaches in respect to environment is demonstrated. A real life firm that changed tacts is explored. There is an emphasis on international business and how proactive and reactive approaches are integrated into the export business. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA030pro.rtf
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Unformatted sample text from the term paper:
it is in their best interest to change tacts. A reactive firm simply reacts to its environment, industry trends and any outside force whereas a proactive firm prepares itself and
takes action even before it is necessary. To provide an example of how firms can be reactive and proactive, the subject of environment comes to mind. Many businesses try to
avoid the inevitable laws they will have to comply with. In a sense, they operate their businesses with blinders on, lobbying Congress, but hoping for the best. If a law
is put into place that demands compliance, a reactive firm will try to fulfill its obligation. In terms of environmental law specifically, a business may employ a reactive strategy in
response to the pressures in order to improve its environmental performance (Tilley, 1997). An environmental response can be driven by minimum compliance standards, which often results in an ad
hoc and piecemeal approach (Tilley, 1997). Solutions are typically technocentric, cost-driven and reliant on end-of-pipe technology (1997). These solutions were typical during the second wave of environmentalism (1997). Many small
firms continue to embrace this mind-set (1997). But another way to approach environmental compliance is with a proactive strategy (1997). By implementing a proactive strategy, there is an appearance
that a more positive and deliberate effort to reduce environmental impacts will be seen (Tilley, 1997). Environmental improvements are generally permanent and ongoing, but not always completely integrated into the
management of the business (1997). Solutions may sometimes be more innovative but they are unlikely to involve a holistic questioning of business systems or practices (1997). Small firms which operate
in environmentally high-profile sectors tend to be in fit into this category and if they do not take a proactive stance, they are seriously misjudging the current climate (1997).
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