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Essay / Research Paper Abstract
A 4 page paper discussing HP’s decision to stop offering HP printers to Dell to sell with its computer systems following Dell’s announcement that it also would offer low-end, low-quality Lexmark printers that eventually took on the Dell private label. The entire scenario highlights the fact that both HP’s and Dell’s management disregarded the needs of customers and shareholders in acting from arrogance toward each. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgPrntDellHP.rtf
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Unformatted sample text from the term paper:
Dell Computer was built on a revolutionary business model and increasing operational efficiency. At the height of its success in PCs, Dell could receive an order for a computer
and have it ready for shipping in under six hours - using the customers money for the components. As the PC market declined
following the flurry of buying activity prior to the turn of the century, Dell and all other PC manufacturers were obliged to look to different areas to preserve revenues.
Dell had come to be known as the "workhorse" name in PCs; it began offering the printer line that had gained the same distinction over the years, that produced by
HP. In 2002, Dell announced that it would offer Lexmark printers, and then later announced that it would offer its own private label
printer. HP chose to cease supplying HP printers for sale by Dell to Dell customers. Key Issue Rather than highlighting its products
collective reputation as stable, long-lasting and high quality, HP chose to make its products unavailable to the customers of the worlds largest computer manufacturer. Dell lost that distinction for
a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells leadership position. HPs leadership appears to have determined
that it would not play where it was necessary to compete with other brands. Hypothesized Causes and Analysis HP was unwilling to compete
It appears that HP was not up to the challenge of competing against the Dell name. When it could be an additional product offered at the Dell site and
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