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Essay / Research Paper Abstract
A 3 page paper which examines the impact of print media advertising on consumerism. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: JA7_RApme.rtf
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Unformatted sample text from the term paper:
items advertised. There are many individuals who will be heavily influenced by what they see in advertising, especially if what they see advertised is seen in many magazines or print
advertisements. One could argue that the more such products are printed the more people may purchase them, turning them into trends and "must have" products. The following paper examines how
print media advertising influences the consumer behavior of people and how it has, and does, influenced popular culture. Print Media Advertising and Consumerism Since media print advertising has
been around people have likely been influenced by such advertisements. One could perhaps argue that it was likely more influential in terms of consumer purchases before there was radio, television,
and now widespread forms of advertising. Print media advertising was something that truly brought the notion of purchasing products to the average individual. One could well argue that such things
as washing machines and televisions gained great support through print media advertising. In more recent times, however, there have been several types of products that one could claim have
grown in popularity, and grown to be major consumer products, because of print advertising. One can also well argue that print media advertising has influenced the culture of people, especially
young people. For example, one of the largest issues that people have with print media advertising is the images it presents to young women. One author notes, "Jean Kilbourne, a
leading media critic, began exposing the negative effects that magazine advertising had upon readers....Kilbourne addresses such issues as women and violence and women and addiction, but she also focuses on
the pressure that such advertisements put on young women to be thin" (Smith, 2007; 21). There is little doubt that the images many young women see in print media advertising
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