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Essay / Research Paper Abstract
(5 pp) We see so much advertising that we tend to
become either jaded about the advertising process,
or we only notice those ads that we feel are
striking and well done. The ad chosen for
discussion is a TWA airlines ad in the November 27,
2000 issue of Newsweek (page 69). The qualities
of print advertising will be examined, as well as
the "bottom line" of the selling "pitch."
Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_BBprintA.doc
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will be examined, as well as the "bottom line" of the selling "pitch." Bibliography lists 5 sources. BBwellFN.doc PRINT ADVERTISING Written by B. Bryan Babcock
for the Paperstore, Inc., November 2000 Introduction We see so much advertising that we tend to become either jaded about the advertising process, or we only notice
those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69).
The qualities of print advertising will be examined, as well as the "bottom line" of the selling "pitch." Print advertising as marketing tool Marketing companies abound on the internet,
promising that if they arent the best thing since sliced bread, than they must at least be as good as canned beer. And if you believe that, do I
have ocean front property to sell you in Arizona. I would imagine that if we could still read Latin easily, and could afford t take an exploratory trip to
Rome, when would find the words chiseled (in Latin) in stone, "buyer beware!" According to an internet ad for R.J. Lauren (2000), if you feel you have a viable product
and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for you. Will it be
tasteful or get the job done - those two may not be one and the same depending on the integrity and judgment of your consultant, or how well they "pitch"
the idea to you. What should be in an ad? According to RSVP Publications (1999), an ad should "attract attention, generate high response, and maintain client image." We will
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