Here is the synopsis of our sample research paper on Pricing at the U.S. Naval Hospital, Guam. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper discussing pricing and using a Naval hospital as the target organization. The U.S. Naval Hospital, Guam has the freedom to establish prices for any goods or services not covered by Medicare, but it has no freedom at all when establishing prices for goods and services for which Medicare could be asked to pay. This is a fact of health care in evolution. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgPriHosGuam.rtf
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Unformatted sample text from the term paper:
Of all of the components of the marketing mix, price can be the most difficult to manage and often forms the basis of consumer choice for or against the product.
Health care introduces a wealth of exceptions to that basis of choice, however, primarily because the one using the service (the patient) generally is not the one directly paying
for it. Further, health care providing organizations are restricted by government regulation from being able to base price on cost as can be done in most other industries. Establishing
Price The product is seen as being the most critical of all the Ps of the marketing mix. If the product is
of poor quality or does not perform to promised levels, then all the other Ps are superfluous. When the product is sound, however, price will be important as well.
The health care industry is less price sensitive than others, for a variety of reasons. First is that health care is seen
as a necessity by most who have access to it, making it largely inelastic in its response to the precepts of supply and demand. Another reason is that Medicare
essentially sets prices for all of American health care, as explained below. Aside from pricing according to production costs, there are several measures
that can be used to determine an optimum price for the product. An optimum price is the maximum that consumers are willing to pay and still buy the product
with regularity (Kotler, 2000). These other measures include: * What do competitors charge for similar services? * What is the organizations intent for the service? * Will the organization be discounting services?
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